Overview
This restaurant product treats personalization as a layer on top of ordering, not a gate. Guests browse photo-led menus, see recommended dishes, add to cart, and check out without fighting the model when it is wrong.
The UX priority is acceleration: rank and suggest, then clear the path to pay. That pattern matches how modern food apps win retention without inventing friction.
The challenge
Recommendation engines often block checkout or bury the cart. Diners need discovery help that recovers in one tap when suggestions miss.
Approach
- Lead with venue photography and readable menu structure.
- Surface recommendations without gating cart or pay.
- Keep a persistent cart action visible through browse.
Outcomes
- Polished mobile ordering loop from browse to checkout.
- Recommendation layer that does not trap the funnel.
- Photo-led trust for venue and dish selection.